Are celebrities influencing men to pamper themselves more?
Written by admin on April 9th, 2009The male grooming industry has grown hugely over recent years. Not so long ago most men would have mocked the idea of having a ‘beauty’ routine or doing any more for their skin than just having a quick wash and a shave in the mornings. But things are starting to change fast.
Thanks to the number of high profile male celebrities now admitting that they keep themselves looking good by using beauty products regularly, more and more men are starting to accept that they too could stand to benefit from a little bit of pampering. The male grooming industry has grown by 800 per cent over the last seven years. Men who would previously have laughed at the idea of moisturising or having a facial are deciding it’s time to give it a go.
The stigma attached to men paying attention to their appearance is shifting thanks to popular celebrities like David Beckham putting their names behind these products and openly admitting that they use them regularly. The fact that these celebrities are not only actors or models but also footballers and sports stars makes it more accessible to a lot of men who look up to them and think that if their favourite footballers are doing it, it must be a good idea.
Since men have started shopping around for skin products, the range of products available has just grown and grown. Where once men’s products might have included a bit of shaving gel, aftershave and deodorant, brands like Dermalogica and Nickel are now making as wide a range of creams and potions as many women’s cosmetic companies. Anti-wrinkle or eye creams, pre and post shave oils and even makeup developed especially for men’s skin are becoming increasingly popular. And for men who aren’t quite ready for all that yet, Men-U offer a great selection of more classic products to make shaving easier on the skin.
Tags: male grooming, men's beauty products, men's skin products, men's skincare

























