Espresso Machines

When you walk through the door at a Starbucks, the first thing you are likely to see is the crowd of people reading the paper or chatting with friends while lingering over a café mocha. Then, when you look a little further, you will see the smiling face of the barista ready to take your order and tempt you with some of their mouth watering pastries. All of this is done while you are breathing in that wonderful aroma of Starbucks coffees and you hope that the memory will last until your next visit.

Is the recognition from purely branding that makes them rank right up there with other popular brands such as Coca Cola and McDonalds? Or, is it due to the number of locations worldwide making it bound to be recognized through advertising? Or, is a Starbucks coffee just that good; a part of something special?

The original concept was to create a place where people could meet to communicate, other than at home or work; as CEO Howard Schultz put it, “a third place.” With that in mind, the coffee bar was designed to make customers feel comfortable enough to engage in social interaction. While Starbucks coffees lure them in, the atmosphere itself is designed to invite customers to settle in and hang out for awhile.

Of course, Starbucks is all about coffee. From a coffee cup full of their special blend to lattes and espressos, Starbucks is synonymous with coffee and they take it very seriously. They started out as premium coffee roasters and have held fast to their beginnings by serving only excellent brews. They recently underwent some changes and now discard any coffee that had been brewed for more than a half hour.

Their commitment to providing excellence is evident when you consider the fact that the employees at Starbucks are asked to not wear any type of strong perfume, as it may interfere with the aroma of coffee. The indoor cafes are all non-smoking in order to prevent the smell from overpowering the coffee. You may not be aware that at one time they served different breakfast sandwiches but quickly stopped, as some reported that the smell of the food overpowered the aroma of coffee, thus making their coffee house smell more like a diner. They want you to be able to enjoy their great Starbucks coffees in a comfortable and friendly atmosphere, and served by their attentive staff.

Tags: coffee cup, coffee house, coffee houses, gourmet coffee, Starbucks Coffee, Starbucks coffees