Female cellulite elimination products and treatments bring in millions of dollars year after year. But it is rare – incredibly rare that any woman, young or old, ever sees true cellulite reduction as a result of using any of these anti cellulite products or treatment procedures.

The few that do see any improvements are the ones who were advised to include exercise as part of their cellulite reduction plan. But not even all of these women get the results they were promised – after spending their hard earned money on a cleverly marketed product or treatment.

Every failed try at cellulite reduction results in a higher level of skepticism.

Here’s how the sad story goes:

A woman’s desire to get rid of cellulite leads her to seek out a cellulite solution. Her first choice is a cream or lotion which is ‘intended to support’ skin health “and reduce the appearance of cellulite“. She tries it faithfully for 5 or 6 weeks – and sees no improvements at all. She faces the fact that she wasted her money on a bad product.

Then she comes across a brand of “toxin flushing” pills that can get rid of skin dimples and bumps. She thinks she has finally found her magic solution. So she spends the $40, takes the anti-cellulite pills for a full month – and, to her disappointment – her nasty cellulite is still there. She angrily chalks up another victory to the clever marketing verbiage of the company selling the bogus pills.

Then she sees an advertisement for some ‘spa-treatment’ called CelluMeltz that “helps to remove lumpy fat – and tighten uneven skin layers”. Its pretty pricey, and she has to go three times a week for at least two months. But the fake before and after photos make it hard for her to walk away from the possible ‘cure to her cellulite pain’. So shes signs up for the treatments, jacks up her credit card a bit, and does the 2 month plan…

After 2 months – and making it to every scheduled treatment session – her butt, thighs and lower belly still look the same. She is now embarrassed. Embarrassed and angry at the amount of money she wasted and at the number of times she has been tricked. Her skepticism reaches an even higher level. And its really going to take some crafty, convincing marketing to take advantage of her in the future.

But she still wants to get rid of her cellulite as it affects many areas of her life. So, secretly, she keeps looking. She researches liposuction for cellulite reduction – only to come away even more confused by learning that liposuction can actually make the appearance of cellulite worse – and even cause the dimples and bumps to appear on women who never even had it before.

She remembers hearing that exercise is ‘supposed to get rid of cellulite’. Some of her friends said it does – others told her it doesn’t. She figures she has nothing to lose by working out for a few weeks to see what happens.

For six weeks she is dedicated and motivated. Circuit training three times a week, cardio four times a week, toning class two times a week.

She feels good – but to her despair – the cellulite has not made it’s departure. And her skeptical relationship with cellulite reduction methods reaches an all time high. Her defenses are up and she vows not to be taken again.

She thinks its just something she’ll have to live with because she remembers someone telling her; “it’s genetic and there’s nothing you can do about it…”

Truth is – she was “oh so close” when she decided to give the ‘exercise method’ a faithful try. The problem was that she tried to get rid of her cellulite with a general fitness program which simply can’t work. The type of program that will work for her is one that is specifically targeted at the muscle layers directly beneath her cellulite zones.

While general fitness program is great for basic, overall health and wellness it does not zero in on the trouble spots of the typical female who is trying to change the muscle tone in her problem areas.

But when she does follow a cellulite targeted exercise routine, a program based on proven, scientific principles of anatomy and exercise physiology – she is able to stimulate changes in muscle tone and firmness – that directly improve the outside layer of the skin.

The end result being a ‘tightening & toning’ of the skin that lies directly above the muscles it is attached to via flexible connective tissue. A well designed anti-cellulite workout can deliver visible and definite improvements – but it does take some effort and a little time.

There’s no denying the truth…..

Yes – you certainly need to be skeptical, and sometimes vigilant, of cellulite removal products and spa wrap treatments. The companies behind these offers know your pain and they know you’ll spend money trying to get rid of your pain.

The FDA and FTC takes complaints on these products and companies directly via the .gov website – just search on ‘file an ftc or fda consumer complaint. When enough complaints are filed – they take action.